Is life too short to work for a CEO that doesn’t get marketing?

That was the subject of a few conversations we stumbled across on Linkedin over the last few months – some posted by people that should probably know better (Note: personal opinion of Peter Craven here so if you take issue with it you know where to take your complaint).

I know, I know – the subject’s a bit click-baity (is that even a word?) but it is an interesting conversation.

As part of our LIVE series for The Future of Marketing (if you haven’t checked it out do – I promise you it’s worth it) we welcomed two of the most prominent figures in the marketing and design sectors in Northern Ireland to the studio for a discussion on the importance of understanding your customer.

How’s that relevant? – I hear you ask.

Well, as part of the discussion, I brought up the conversations going on around the idea that life is indeed too short to work for a CEO that doesn’t ‘get’ marketing.

In case you’re wondering – I keep putting ‘get’ marketing in inverted commas because after 20+ years of working in marketing I’m not sure how you would actually define ‘getting’ marketing.

Anyway – back to the point.

When I asked our 2 guests – Andi Jarvis and Gareth Dunlop – what they thought of the idea that life was too short to work for a CEO that didn’t ‘get’ marketing, this is what they said.

This video is a short extract from our LIVE series in 2021 during which we welcomed 12 guests over 6 episodes.

You can watch the full interview below

You can find out more about our upcoming webinars as well as any in-person marketing events that we have planned on our events page.