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OUR VISION

To help you be the best marketer you can be

OUR MISSION

To increase the representation of the marketing function
at the boardroom table

OUR VALUES

the future of marketing values - educate

EDUCATE

We will provide our community with the tools they need to be the best marketer they can be.

INFORM

We will keep our community up to date with the latest trends and developments in the sector.

ENTERTAIN

Who said learning had to be a chore? When we laugh, we remember.

INFLUENCE

We will work to build a greater understanding of the role of marketing in driving excellent business performance.

the future of marketing values - inspire

INSPIRE

We will always focus on the development of content that helps our community reach their career goals.

WHERE DID IT ALL START?

THE FUTURE OF RECRUITMENT MARKETING 2019Like a lot of the best ideas, the idea for the The Future of Marketing came when Peter Craven was enjoying a Christmas catch up (and possibly a drink or two) with an old work colleague, Paul James in 2017.

Both being keen learners, the conversation switched to the kind of marketing event and community that they would like to see developing.

This was the conception of the idea for the first event in The Future of Marketing series, which took place in Belfast in May 2018.

In the years that followed a further 5 events were completed as well as the beginnings of online content resources for the marketing community.

DEVELOPED BY BLUESKY VIDEO MARKETING

bluesky video marketing team

The Future of Marketing is brought to you by BlueSky Video Marketing.

Peter Craven founded BlueSky Video Marketing in June 2017 having spent 20 years working in global marketing roles.

He also held the role of Education ambassador on the board of the Chartered Institute of Marketing in Ireland for 3 years and works as a volunteer with Young Enterprise Northern Ireland.

Peter is also a Fellow of the Chartered Institute of Marketing (which just means he’s being doing the job for a really long time – but don’t tell him I said that).

NEWS UPDATE

Read Latest News

  • June 15, 2021
  • Natasha Carlyle

Impostor Syndrome and Internships

University, the place we go to earn the degree which will help land us our dream job - but can the gap between education and the world of...

  • May 27, 2021
  • Natasha Carlyle

Are Virtual Worlds the Next Big Thing in Advertising?

Are virtual worlds becoming the most effective way to reach younger consumers? Changing Behaviours...

  • May 24, 2021
  • Natasha Carlyle

Finance & Marketing: The Power Couple of Business

Marketing employees often find themselves in the unique position of being at the centre...

  • May 19, 2021
  • Natasha Carlyle

Changing Consumer Behaviours Impact on UK Marketers

With lockdown restrictions having a huge affect on the way we shop, marketers and...