OUR VISION
To help you be the best marketer you can be
OUR MISSION
To increase the representation of the marketing function
at the boardroom table
OUR VALUES
EDUCATE
We will provide our community with the tools they need to be the best marketer they can be.
INFORM
We will keep our community up to date with the latest trends and developments in the sector.
ENTERTAIN
Who said learning had to be a chore? When we laugh, we remember.
INFLUENCE
We will work to build a greater understanding of the role of marketing in driving excellent business performance.
INSPIRE
We will always focus on the development of content that helps our community reach their career goals.
WHERE DID IT ALL START?
Like a lot of the best ideas, the idea for the The Future of Marketing came when Peter Craven was enjoying a Christmas catch up (and possibly a drink or two) with an old work colleague, Paul James in 2017.
Both being keen learners, the conversation switched to the kind of marketing event and community that they would like to see developing.
This was the conception of the idea for the first event in The Future of Marketing series, which took place in Belfast in May 2018.
In the years that followed a further 5 events were completed as well as the beginnings of online content resources for the marketing community.
DEVELOPED BY BLUESKY VIDEO MARKETING
The Future of Marketing is brought to you by BlueSky Video Marketing.
Peter Craven founded BlueSky Video Marketing in June 2017 having spent 20 years working in global marketing roles.
He also held the role of Education ambassador on the board of the Chartered Institute of Marketing in Ireland for 3 years and works as a volunteer with Young Enterprise Northern Ireland.
Peter is also a Fellow of the Chartered Institute of Marketing (which just means he’s being doing the job for a really long time – but don’t tell him I said that).
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