Does customer loyalty exist or is it a pipe dream that we should forget about? There’s an interesting discussion around customer loyalty and we spoke to Andi Jarvis of...
Is life too short to work for a CEO that doesn’t get marketing? That was the subject of a few conversations we stumbled across on Linkedin over the last...
Ad targeting – an easy way to have your content seen by the audience you’re hoping to target – right? As marketers we can use targeted advertising to ensure...
In a recent blog post we looked at how creating a consumer experience can help increase sales. While there are a number of ways to ensure consumers have a...
In 2019, internet advertising revenues increased by 15.9%. From companies using photos of questionable items to encourage us to click onto their website to entire conspiracy theories about whether...
While the customer experience has always been important, the expectations from consumers are perhaps higher now than they’ve ever been. Here are just some ways marketers can ensure they...
Social media algorithms have been a hot topic for marketers for years. With changing rules and content preferences across all platforms, it can be hard to know what exactly...
We’ve all been there; sat at home, bored, wondering if life will ever return to normal again. After a year of having most of our usual leisure and entertainment...
Are virtual worlds becoming the most effective way to reach younger consumers? Changing Behaviours Present New Opportunities Games such as The Sims and Second Life where the players live...
Marketing employees often find themselves in the unique position of being at the centre of activities which require the cross-departmental involvement of almost every department within a business. We:...