With influencer marketing expected to be worth 13.8bn by the end of 2021, it’s no wonder marketers are jumping on the hype and trying to find the biggest and...
In January 2021, TikTok recorded having over 689 million active monthly users, managing to become one of the fastest growing social media platforms just five years after its launch....
Gen Z, the generation born between the mid-to-late 90’s and the early 2010’s, have become a consumer powerhouse in recent years as reports suggest they have a spending power...
Influencer marketing is a subject that divides opinion – so we just had to tackle it as part of the BlueSky Thinking Video Series. We sat down with Ryan...