UX Design has grown in prominence over the last decade as a way of ensuring we design digital experiences for our customers that meet their requirements and understand how they interact with us online.
Gareth Dunlop is the CEO of Fathom, a specialist UX design agency based in Belfast, Northern Ireland and he was a guest on the 3rd episode of The Future of Marketing LIVE series in August.
The conversation with Gareth was wide ranging but one of the things we started with was asking him to explain to us just what UX design is.
The short video below is an extract from the full live stream – You are not your customer – which you can view on the events page of this website or on The Future of Marketing YouTube channel.
If you’d like to hear more of what Gareth had to say on the webinar check out the ‘You are not your customer’ playlist on our YouTube channel.
About the author
Peter Craven is the Founder of The Future of Marketing and Bluesky Video Marketing.
He established BlueSky Video Marketing in June 2017 having spent 20 years in global marketing roles.
Peter is a Fellow of the Chartered Institute of Marketing, a volunteer with Young Enterprise Northern Ireland, an avid Manchester United fan (it’s been a tough few years) and a man who stubbornly refuses to accept that he’s rubbish at golf and keeps trying anyway.