Live Streamed Events
Our content series now includes a monthly live streamed event featuring our ambassadors.
You will find below the details of the previous events in the series along with details of how you can register for future events.
August 2021: Skills Focus - You are not your customer
On 26th August 2021 we welcomed Andi Jarvis of Eximo Marketing Strategy and Gareth Dunlop of Fathom to our LIVE series to talk about what Mark Ritson once called “the first rule of marketing” – You are not your customer.
We talked about how the UX design process can ensure that you keep your customer at the centre of the decisions you make about the marketing assets you create.
We also talked about the enduring value of customer research to ensure that decisions around products and services were not made based on internal opinions and design preferences but real data about the problems your customers are having and how you can help them to solve them.
July 2021: Sector Focus - Retail & E-Commerce Marketing
Our Sector Focus on retail and e-commerce marketing features 3 panel guests.
Our third panel guest will be announced soon.
June 2021: Careers in Marketing - How to stand out from the crowd
Joanne is a lecturer in Communications, Advertising & Marketing at Ulster University having previously held senior marketing roles in the food & drink, publishing and engineering sectors.
Jamie graduated from Ulster University in 2020 with a First Class Honours degree in Marketing and has just celebrated 1 year as a marketing executive with Belfast software company, Datactics.
COVID-19 EVENTS UPDATE
Due to the COVID-19 pandemic we are not currently running any in-person events.
We are closely monitoring all the government advice and will announce details of our event calendar when we are satisfied that it is safe to resume our event programme.