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Live Streamed Events

Our content series now includes a monthly live streamed event featuring our ambassadors.

You will find below the details of the previous events in the series along with details of how you can register for future events.

November 2021: Sector Focus - PR & Communications

This sector focus on careers in PR & Communications features Deborah King, Managing Director of King Communication and Katherine McCloskey, Customer Engagement & Campaigns Manager with the Northern Ireland Housing Executive.

We spoke about the range of PR & Communications roles that they have both had during the careers as well as the differences between the in-house and agency roles.

November 2021: Sector Focus - The Arts

For Episiode 4 of our LIVE series we took a look at marketing careers in the Arts sector and our guest was Michelle Baird – Head of Marketing and Corporate Fundraising for the Ulster Orchestra.

We walked through Michelle’s career experience prior to the role with the Orchestra and also talked about the specific skills needed to succeed in the Arts sector when doing the marketing job.

October 2021: Choosing the right internship

The October episode of The Future of Marketing LIVE series focused on marketing internships.

As 2nd year students return this year the focus turns to securing their internship or placement for the 2022/23 year and we wanted to help.

We invited 2 marketers who had recent experience of an internship to talk to us about the roles they secured and the value they gained from the experience.

Sophie Kennedy is currently a final year student at Ulster University in Northern Ireland and she is studying on the Communications, Advertising and Marketing degree.

Sophie completed her internship with ESPN, working on the ESPN Player – a sports streaming service covering a wide range of US sports.

Jamie Gordon is currently in his first graduate marketing role with Belfast tech company, Datactics.

He graduated from Ulster University in 2020 with a 1st Class Honours degree in Marketing and did a number of internships during his studies – one with a Belfast based digital publishing company and another with a specialist marketing agency.

August 2021: Skills Focus - You are not your customer

On 26th August 2021 we welcomed Andi Jarvis of Eximo Marketing Strategy and Gareth Dunlop of Fathom to our LIVE series to talk about what Mark Ritson once called “the first rule of marketing” – You are not your customer.

We talked about how the UX design process can ensure that you keep your customer at the centre of the decisions you make about the marketing assets you create.

We also talked about the enduring value of customer research to ensure that decisions around products and services were not made based on internal opinions and design preferences but real data about the problems your customers are having and how you can help them to solve them.

July 2021: Sector Focus - Retail & E-Commerce Marketing

Our Sector Focus on retail and e-commerce marketing features 3 panel guests.

Kevin Traynor is the founder of the E-Comm Live event which takes place in Belfast on 22nd and 23rd September 2021.

Corey Lendrum is PPC Lead at Codefixer, a Belfast based agency specialising in Google Ads and SEO.

Our third panel guest will be announced soon.

June 2021: Careers in Marketing - How to stand out from the crowd

We are joined for our first live event by Joanne Faloon & Jamie Gordon to talk about how you can stand out from the crowd when looking for your ideal marketing job or internship.

Joanne is a lecturer in Communications, Advertising & Marketing at Ulster University having previously held senior marketing roles in the food & drink, publishing and engineering sectors.

Jamie graduated from Ulster University in 2020 with a First Class Honours degree in Marketing and has just celebrated 1 year as a marketing executive with Belfast software company, Datactics.

COVID-19 EVENTS UPDATE

Due to the COVID-19 pandemic we are not currently running any in-person events.

We are closely monitoring all the government advice and will announce details of our event calendar when we are satisfied that it is safe to resume our event programme.

Stay safe.

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