In this short video course we talk to Andi Jarvis of Eximo Marketing about how to create a great marketing strategy.
This is one of a series of videos that we recorded with Andi on a variety of themes and you can access the others on our video courses page.
Strategy is one of the most over used terms in business.Andi Jarvis, Eximo Marketing Strategy
In this video you will hear:
Why strategy and tactics are often confused.
The value of focus groups.
The danger in focusing on digital analytics only.
The data that the boardroom wants to know.
The importance of the competence of your team and the capital available in setting your strategy.
Do you have a big enough pot of gold to make this happen?Andi Jarvis, Eximo Marketing Strategy