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YouTube Shorts is a new beta feature that has been rolled out in certain locations – and it’s obviously a response to the growth of vertical short videos on channels like TikTik, Instagram and Facebook.

Yes – you read that right.

Vertical videos.

On YouTube.

My immediate reaction is this:

Leaving my discomfort aside, let’s start with the important  stuff:

Can I earn money from YouTube shorts?

Not in the same way as you do by monetising your channel.

BUT

YouTube has set up a $100m Creators Fund for YouTube shorts.

The fund is designed to reward creators of the most innovative & engaging content.

How do I qualify?

Your must have uploaded at least 1 x short within the last 180 days

Your channel must abide by YouTube Community Guidelines, Copyright rules and monetisation policies

You must be in one of these countries:

  • Brazil
  • India
  • Indonesia
  • Japan
  • Mexico
  • Nigeria
  • Russia
  • South Africa
  • United Kingdom
  • USA

Creators must be 13 or over in USA or the ‘age of authority’ in other countries (Google it – I had to)

Age of authority examples:

  • 18 in all EU member states
  • 18 in England, Wales & Northern Ireland
  • 16 in Scotland

You won’t qualify for the fund if –

Bad news – you can’t just upload your TikTik videos.

Channels are not eligible if 

  • The video includes a logo or watermark from a 3rd party platform.
  • The video is non-original (eg: edited clips from TV shows or movies)
  • The video is re-uploaded from another creator’s channel

How do I create a YouTube short?

There are 2 ways to get a YouTube Short in your channel:

  1. Record on the YouTube App
  2. Upload from desktop

Record from the YouTube App

  1. Sign in to the YouTube app
  2. Tap ‘Create’
  3. Tap ‘Create a short’
  4. 15 secs is the default length
  5. Record up to 60 secs by tapping ‘15’ above the record button
  6. Hold the capture button to record or tap to start recording, tap to stop.
  7. Tap ‘Upload’ to finish.

Upload from desktop:

  1. Upload your vertical video using from your YouTube Studio
  2. Include ‘#shorts’ in your video title
  3. In playlists, look for ‘shorts’
  4. Customize your channel page

How will viewers find YouTube shorts?

Viewers can tap ‘shorts’ at  the bottom of the YouTube app.

how do i access youtube shorts on my mobile phone
Access YouTube Shorts on your mobile phone

They will also find them:

  • On the YouTube home page
  • In notifications
  • Checking their subscriptions
  • Featured on your channel page (follow the steps outlined under ‘upload from desktop’ to change the position of your ‘shorts’ playlist
  • Once watching a short you can scroll to watch more

What audio can I use on YouTube shorts?

Music from the YouTube library is free – but is restricted to shorts that are 15 seconds long

YouTube Library Music

Tap ‘add sound’ when you’re ready to record

Select your audio and record your short

Or

Record your short

Tap ‘sound’ at the bottom of the edit page

Use audio from the YouTube library and add to your short

If uploading a pre-recorded short:

Ensure your music has the relevant royalty free license in place

peter craven bluesky video marketing

About the author:

Peter Craven is the Founder of The Future of Marketing and Bluesky Video Marketing.

He established BlueSky Video Marketing in June 2017 having spent 20 years in global marketing roles.

Peter is a Fellow of the Chartered Institute of Marketing, a volunteer with Young Enterprise Northern Ireland, an avid Manchester United fan (it’s been a tough few years) and a man who stubbornly refuses to accept that he’s rubbish at golf and keeps trying anyway.

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