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In 2019, internet advertising revenues increased by 15.9%.  From companies using photos of questionable items to encourage us to click onto their website to entire conspiracy theories about whether or not our phones listen to our conversations in order to select which advertisements to show to us – internet advertising is everywhere.

Although there are no official statistics, it is estimated that the average person encounters 6,000 to 10,000 ads everyday across all forms of media – double what we encountered in 2007! So, how do marketers ensure that their products get noticed amongst the thousands of others we encounter every day? 

Google Discover is one new platform that could help drive traffic from highly engaged audiences.

What is Google Discover?

Google Discover is a mobile experience which brings content targeted towards an individual user without the need to use the search function. It essentially learns about the user’s interests through their search and website history and uses them to recommend content and products ‘bringing the user content they never knew they needed’.

What Do Marketers Need to Know About Google Discover?

Following Discover’s launch, Google came out with a list of things companies can do to ensure their products appeal to consumers using the platform. These tips and tricks also apply when a company wants to ensure their products and services get seen on Youtube and Gmail platforms too.

  1. Use high quality images of products

This may be an obvious one, but if you want people to take an interest in your product, make sure you show it off as best as you possibly can. Use high quality images to show off its best features and ensure the image size is correct for the platform it’s going to be shown on. People love to see images of other people using the products. Consider this when taking and selecting which images to upload. 

  1. Select your target audience based on what you know works

Marketers who chose to use Discover to market their products have the ability to select target audiences. Google has suggested that you look at previous ad campaigns across other platforms to see what has worked best for you in the past and who is most likely to click on your advert. 

  1. Allow your campaign to make the most of atomization

Google is a very intelligent platform, so why not take advantage of its many features when creating an effective ad? Google suggests waiting until new Discovery ads reach a total of 40 conversions before making any changes. 

Overall, Discover seems like an effective way to get your product seen by your target audience without being too intrusive. To learn more about Google Discover and their best practises, please click here.

About the Author

Natasha Carlyle is a Marketing Intern at The Future of Marketing and current Business Management student at the Open University.

Having completed a degree in Business Economics at Queen’s University Belfast in 2016, Natasha spent a number of years working abroad in various PR and Event Management Roles before deciding to return home and pursue a career in Marketing.

The Future of Marketing is developed by BlueSky Video Marketing

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