It’s a question that’s close to home for most of us as a result of COVID-19 – so what’s the answer?

It was a question we asked Dorcas Crawford – Senior Partner at Edwards & Co Solicitors in Belfast as part of our #LockdownLessons video series.

How do we measure productivity?

Is it purely on how much we’re getting done?

Surely the quality of those outputs has to be considered as well?

And what’s the impact of not having those chance encounters with colleagues that spark new ideas?

Watch the video to find out what Dorcas had to say on the subject – and let us know what you think in the comments.

An extract from #Lockdown Lessons, Episode 5 with Dorcas Crawford

The #LockdownLessons series was developed by BlueSky Video Marketing in response to the COVID-19 pandemic and features interviews with a variety of business leaders about their experiences, both personal and professional since March 2020.

There are currently 5 Episodes in the series and you can watch them all on the BlueSky Video Marketing YouTube Channel.

peter craven bluesky video marketing

About the Author:

Peter Craven is the Founder of The Future of Marketing and Bluesky Video Marketing.

He established BlueSky Video Marketing in June 2017 having spent 20 years in global marketing roles.

Peter is a Fellow of the Chartered Institute of Marketing, a volunteer with Young Enterprise Northern Ireland, an avid Manchester United fan (it’s been a tough few years) and a man who stubbornly refuses to accept that he’s rubbish at golf and keeps trying anyway.

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