Research from McKinsey shows that companies in the top quartile for gender or racial and ethnic diversity are more likely to have returns above their national industry medians.

This demonstrates that a solid diversity and inclusion strategy is not a ‘nice to have’ but a ‘must have’ in order to ensure our organisations and people perform to the best of their ability.

Think by Google (US) published an article recently featuring tips from some of the world’s biggest brands on how you can foster a culture of diversity and inclusion in your organisation.

1 – Accomplishments do not speak for themselves

If we don’t speak up for ourselves, our accomplishments will go unnoticed most of the time.

Koro Castellano, Director of Prime Video (Spain) for Amazon

The Think by Google article highlights that cultural and gender modesty norms combined with imposter syndrome often prevent people from acknowledging and expressing their own achievements.

Turn the spotlight on others who are hesitant and have them know it’s OK to be confident and talk about their skills.

Rekha Menon, Chairperson & Senior Managing Director, Accenture (India)

2 – It’s not bragging if it’s based on facts

Self promotion should be a habit instead of a one time event and we should use facts and data to support our expression and acknowledgement of the successes we have achieved.

3 – Empower the team by promoting support networks

While a single ally is good, support from the wider organisation is better.

Talk to the people surrounding you. Sometimes if you have self doubt this helps you continue to reassure yourself.

Aude Gandon, Global Chief Marketing Officer, Nestle

4 – Host listening sessions

It was incredible the amount of insight that you are able to gather and people really feel that they’re being seen and heard in ways they haven’t before.

Rekha Wunnava, Global Director of Automotive Design& Build IT, Ford

5 – Apply for awards

Celebrate the great examples you have in the business of diversity and women in particular, who have grown in the ranks to lead big elements of the business.

Peter Hogan, CEO, Omnicom

Read the full article at Think by Google US

peter craven bluesky video marketing

About the author

Peter Craven is the Founder of The Future of Marketing and Bluesky Video Marketing.

He established BlueSky Video Marketing in June 2017 having spent 20 years in global marketing roles.

Peter is a Fellow of the Chartered Institute of Marketing, a volunteer with Young Enterprise Northern Ireland, an avid Manchester United fan (it’s been a tough few years) and a man who stubbornly refuses to accept that he’s rubbish at golf and keeps trying anyway.

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