In this free video course you will hear from Ed Canning, Strategy Director at Navigator Blue and a trainer for the Belfast Academy of Marketing about the importance of continuing with your marketing education and training beyond your degree qualifications.

Ed also currently holds the role of Education Ambassador on the board of the Chartered Institute of Marketing in Ireland.

With the marketing landscape becoming ever more complex it is hard to stay on top of all the relevant developments but Ed outlines for us why he believes it is essential if marketing is to earn its seat at the boardroom table.

In this course you will hear:

Should Universities be teaching students how to use TikTok?

Has marketing got more complicated?

How do you ensure you have the skills you need in a fast changing environment?

Specialists and generalists – the benefits of both approaches.

The difference between client side marketing roles and agency side marketing roles.

Don’t forget to check out our other video courses

Course Content