When Manchester United’s social media team took to their various social platforms to announce the return of Cristiano Ronaldo after 12 years away from the club, they had no...
Ad targeting – an easy way to have your content seen by the audience you’re hoping to target – right? As marketers we can use targeted advertising to ensure...
In a recent blog post we looked at how creating a consumer experience can help increase sales. While there are a number of ways to ensure consumers have a...
In 2019, internet advertising revenues increased by 15.9%. From companies using photos of questionable items to encourage us to click onto their website to entire conspiracy theories about whether...
While the customer experience has always been important, the expectations from consumers are perhaps higher now than they’ve ever been. Here are just some ways marketers can ensure they...
Social media algorithms have been a hot topic for marketers for years. With changing rules and content preferences across all platforms, it can be hard to know what exactly...
With influencer marketing expected to be worth 13.8bn by the end of 2021, it’s no wonder marketers are jumping on the hype and trying to find the biggest and...
We’ve all been there; sat at home, bored, wondering if life will ever return to normal again. After a year of having most of our usual leisure and entertainment...
In January 2021, TikTok recorded having over 689 million active monthly users, managing to become one of the fastest growing social media platforms just five years after its launch....
Natasha Carlyle outlines her experience of the virtual marketing internships that became the norm during COVID-19. The first time I applied for a remote working internship, I was excited....