It’s hard to avoid claims of people and companies being disruptive in their industry – but are they really?
BlueSky Thinking with Andi Jarvis
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If you’d like to know more about the video series then take a look at some of our other episodes at the links below.
BlueSky Thinking – Our previous contributors
He spoke to us about why digital marketing executive job descriptions really get on his nerves.
Let’s talk about Influencer Marketing (with Ryan Clarke of Statsports)
Stop selling services you shouldn’t be selling (with Paudie Fearon of Wibble)
5 things that really anger me about marketing (with Ed Canning of Belfast Academy of Marketing)
About the author
Peter Craven is the Founder of The Future of Marketing and Bluesky Video Marketing.
He established BlueSky Video Marketing in June 2017 having spent 20 years in global marketing roles.
Peter is a Fellow of the Chartered Institute of Marketing, a volunteer with Young Enterprise Northern Ireland, an avid Manchester United fan (it’s been a tough few years) and a man who stubbornly refuses to accept that he’s rubbish at golf and keeps trying anyway.